Social Marketing

Smartphone in the hands of a person. Various icons as symbols of programs to use

Social marketing can be described as the collection of strategies, techniques, studies, and other elements aimed at transforming society as a whole or specific elements or segments within it. The goal of social marketing is not to sell a product or service, but to enhance an idea or address a societal issue. This branch of marketing can make use of all traditional and digital marketing techniques seamlessly. https://sendpulse.com/latam/support/glossary/social-marketing

What is Social Marketing for?

This type of strategy seeks to convince the target audience of a brand or company of its commitment to society.
For this purpose, different actions are created to provide solutions to important issues related to health, transport or education, to give some examples.