SEO
SEO stands for “Search Engine Optimization.” It refers to the process of optimizing a website or web page to increase its visibility and ranking on search engine results pages (SERPs).
The goal of SEO is to improve the quality and quantity of organic (non-paid) traffic to a website from search engines. This is achieved by optimizing the website’s content, structure, and technical elements to align with search engine algorithms and best practices.
SEO STRATEGY
There are many different strategies and techniques used in SEO, including keyword research, on-page optimization, link building, and technical SEO. Effective SEO requires a deep understanding of search engine algorithms, as well as ongoing monitoring and adjustment to keep up with changes in the search landscape.